Canadian Dermatology Association

DVD loop

The Canadian Dermatology Association (CDA) exists to advance the science & art of medicine and surgery related to skin health.

We produced a DVD video loop that plays in dermatologist offices around Canada. The video material offers helpful tips and information on being sun safe, as well as other information about skin cancer. The video content had to be readable from a distance, since the audience could be sitting anywhere in the waiting room, and

engaging enough for viewers to read the content. Simple motion graphics content over imagery was used to accomplish this. Both English and French versions were produced

To engage viewers further, a simple URL was used to accomplish a few objectives – drive people to a specific landing page and at the same time re-enforce the message of “Be Sun Safe”.