BC Safety Authority
Brand story video
BC Safety Authority keeps people safe by mandating the safe installation and use of technical equipment across the province.
Outsidein Communications, a brand and strategy company brought us in to produce a video for the BC Safety Authority during an organization wide rebrand. Outsidein works with strategic partners like us to provide clients with a full suite of services.
Over the course of a few days, we shot several interviews in locations around Greater Vancouver and across BC, capturing the essence of why employees enjoy working for the BCSA.
We incorporated visual elements throughout the video in keeping with the new brand.
The final pieces were shown in presentations and on the web. The video resonated with employees and captured the deep culture within the organization. Employees’ hearts and minds were engaged. They were deeply validated in their reasons for working there and felt proud to be part of the BCSA.